New brand and website saw a 480% increase in sales.
Euroventure required a brand and website that spoke to their target audience of 18-25s; which was as fast and exciting as the Interrail trips they organise. Being within this age range and interested in travel myself, this was the perfect brief for me.
I began with the logo, exploring a number of concepts before settling on a simplistic, but recognisable logo mark. Combining the E and V into a map pin icon made perfect sense for a generation of travellers fully immersed in today's digital world. This was combined with strong, vibrant colours and a UI inspired by rail tickets and passes; to create a brand that truly captures the adventure of travel.
The overall user experience was focussed on speed and ease of use; with an interactive journey map and a simple 3 step process contributing to a huge increase in bookings. For someone planning to go interrailing, they know 2 things; how long they can go for and at least one place they'd like to see — I designed the user journey outwards from here.